Why Us

We are long-term investors
with 10+ year capital

Typical 3-5 year funds result in manager stress,
band-aid solutions, and window-dressing

We have 20+ years of global
tech investing experience

Our first software investment was in 2000
and we love what we do

We focus on the foundations:
people, culture, customers, and tech

We have learned a lot over the last two decades
about how to help grow businesses

We believe in great tech products
that customers love

We have grown-up coding and
have been working in tech for 2+ decades

We partner with existing
owners and managers

We trust the captain of the ship. No need for
day-long meetings, committees, nor analysis-paralysis

We look for shared values: humility,
hard work, openness, and integrity

We partner with people who we
like and trust and who share our values

Before Investment

We are selective and make 1-2 investments per year

We aspire to be the right home for your people, customers, technology, brand, and ultimately, your legacy

We are Founders who have built businesses

Founders grow companies differently, with much TLC. We look for the same DNA

We invest all equity, no debt – resulting in quick transactions

Our fastest transaction time: 3 weeks from LOI to completion

We think a lot about how your business and tech products could evolve

We don’t rely on hordes of 3rd party advisors boiling the ocean, looking for minutiae

We invest $20-200m+ of equity in minority or control transactions

We provide liquidity to shareholders and/or capital to accelerate growth organically or via acquisitions

After Investment

We have 10+ year capital. If short and long-term conflict, we choose the latter

Business building takes time. It is vital to have the right, patient partner

We don’t look for quick 3-5 year returns

Our investors are long-term, patient high-net worth tech execs, entrepreneurs, and family offices

We respect your time and focus on helping your company grow, not on investor relations

No need for day-long meetings, committees, formatted powerpoints, nor analysis-paralysis

We have 200+ tech execs globally who are friends of the firm

Our network can help, if and when you want it

We focus on maximizing the value of your business, not the fund

Each investment is discrete: You will not be 1 of 30 in a portfolio

Growth Expertise

Below are our core areas of expertise and examples of how we have partnered with and supported management teams like yours to help in further growing businesses over the last 20+ years:

Hiring, investing in HR tools, and improving, as needed, how employees are recruited, on-boarded, trained, developed, rewarded, and mentored
Building a complete senior management team by filling any key gaps
Developing hiring plans to proactively target who are the key next hires
Conducting regular employee surveys and all-hands meetings with transparency around company goals and performance

Hiring, investing in development tools, and improving, as needed, how development and testing is done to increase quality and accelerate time-to-market
Iterating on road maps for new features and functionality in existing products across short, medium, and long-term time horizons
Building road maps for new products
Ingesting customer feedback and field data into product development

Hiring and investing in scalable, redundant, reliable, and secure systems and infrastructure
Conducting regular penetration tests
Keeping ahead of industry standards, compliance, and regulation
Automating back, middle, and front-office to free employees of administrative burdens and enable as much focus as possible on the tasks that move the needle

Hiring, investing in sales tools, and improving, as needed, pipeline management, account planning, sales metrics, new customer targeting, incetivization, and sales operations management
Developing a single view of the customer and building a customer database from various data sources including financials, sales, product usage, and customer service
Building a prospect targeting database
Building out Go-to-Market sales models, depending on the needs – e.g. developing inside sales or driving international channel partners and distributors

Hiring, investing in marketing tools, and improving, as needed, marketing processes
Upgrading web and digital presence to accelerate inbound lead generation
Scoring and prioritizing leads to improve funnel conversion rates
Making marketing as automated and data driven as possible

Hiring, investing in customer support and service tools, and improving, as needed, customer success processes
Developing a customer health score system that indicates propensity for churn or upsell and tracking reasons for customer churn
Conducting regular customer surveys to gauge customer health, monitor NPS, and understand opportunities for improvement
Automating customer support and service as much as possible, and as relevant, turning customer support interaction into a sales & marketing opportunity

Mapping out a target list for expansion in the core market as well as adjacent areas
Reaching out, developing relationships, and nurturing on-going dialogues
Executing on acquisitions and partnerships that truly enhance the business in the long-term – from the standpoint of culture/people, product, technology, etc – and not just for short-term financial gain
Recruiting a dedicated corporate development professional to assist in execution